The Bull Is All Grown-Up

If you’re passionate about cars and have been around for the past 40 years, it’s very likely you’ve admired a Lamborghini, at least once. You know, those sci-fi vehicles we used to hang on the walls of our rooms when we were kids, the sleek, pointy, chic supercars, painted in all sorts of crazy colors. The Italian powerhouse has been a landmark in the lavish cars world and, for some, it is the pinnacle of the automotive industry.
What started off in 1963 as a direct competitor for Ferrari, born out of one man’s desire to build better and faster cars, has developed into a huge worldwide business throughout the years and is now, perhaps more than ever, one of the most sought after brands among people who can afford such vehicles. Lamborghini is doing good business, and a huge part of that is owed to one specific model alone, namely the Urus.
Announced in 2012, introduced in 2017, the mega-SUV has been a major market success, with sales going through the roof, as Lamborghini estimated to build around 4500 units in the first two years, but had to expand their factory due to high demand, as they announced in July 2020 the car that marked 10.000 units of the Urus. Talk about a serious business hit, and here you have it. And all this from a company that had built their last and only SUV between 1896 and 1993.
Seeing the Urus for the first time, you can definitely say this is a true Lambo-styled car. The edges, the aggressiveness, the sporty allure, and that wonderful orange color, everything screams: Yes, I am a Lamborghini, look at me and envy me! It is eye-candy, a sight to remember, and unlike all other SUV-coupes out there, the shape seems natural and unforced.
In terms of performance, the apparently-massive car is a true behemoth. Powered by an engine that is rated at a maximum power output of 478 kW (641 hp; 650 PS) at 6000 rpm and maximum torque of 850 Nm at 2,250–4,500 rpm, the Urus can accelerate from 0–100 km/h (62 mph) in 3.6 seconds and 0–200 km/h (124 mph) in 12.8 seconds. To keep that kind of power at bay, Lamborghini has developed the world's largest set of carbon-ceramic disc brakes with 440 mm (17.32 in) discs in the front and 370 mm (14.57 in) discs in the rear using ten-piston calipers at the front and single-piston calipers at the rear. The Urus features Strada (street), Sport, Corsa (track), Terra (dirt), Sabbia (sand), and Neve (snow) driving modes, with the latter three possibly only available on the off-road package offered. There is also an eight-speed ZF 8HP automatic transmission, all-wheel drive, 21-inch wheels, carbon-ceramic brakes, a rear-axle torque-vectoring system, and four-wheel steering.
On the inside, the Urus features only high-end materials, not deviating from the fighter-jet style that the Aventador or the Huracan have imposed on current models produced by the Italian carmaker. Not subtle, not kitschy, just flashy, Lambo-like finishes and trims, for that all-too-sporty feel that you should get in an SUV that has a supercar pedigree. Not to mention that luxury, such as optional gadgets and gimmicks, are present all around. It’s a complete package, spacious, yet with a racy feel to it.
Although the Urus shares a lot of its platform with VW-related siblings, such as the Bentayga or the Cayenne, it’s in a league of its own. And so it should be, seeing it bears the bull badge, after all. It’s not as bonkers as the sportier models coming out of Sant’ Agata Bolognese, but it hasn’t lost its craziness altogether. It’s not as serious as a Cullinan or as dull as a Q7, but you can drive it peacefully, wearing a suit to a dinner gala. It blends aspects of the automotive world into a remarkable end-product and my best guess is it will be here to stay, for many years from now.
Some of you may say I’m biased. And you’d be right. I grew up with the Countach or the Murcielago, my all-time favorite car was for years in a row the Gallardo Nera, so yeah, I do have a thing for Lambos. But the Urus deserves credit, it’s a new breed of car and it wears the orange paint with dignity and panache. It has a certain flair that only a Lambo can give out, while still being able to seat 5 people and their luggage. Now if that’s not a step forward for a sports-car company, I don’t know what is.
Gazing at the glittering beast, on such a wonderful day, under the blue sky and the fluffy white clouds, I couldn’t help wonder what did Lamborghini want to show, with the Urus, apart from a great business decision. It’s not electric, it’s not specially made for offroading, it’s basically an Aventador with a proper boot. And yet, it’s attractive, it has charisma and soul, it’s not a car to be feared, but a car to be loved. And, just like all its predecessors, it’s fun and nimble and unique. Come to think about it, if cars were people, it’s very likely that the Lamborghini Urus is that one person who hasn’t fully erased their inner child. They’ve just grown-up, while still remembering to enjoy life.
Words by Mihai Dumitrescu - Instagram
Photos by Ana Dumitrescu - Instagram